Maximize Your Event’s Impact

Pro Tips for Repurposing Content

Conferences are more than one-hit wonders; they're a gold mine of content. Repurposing content transforms a single event into an ongoing conversation.

How? Careful planning and big thinking!

On-Demand Libraries: Beyond recordings, include behind-the-scenes clips and interviews to create a Netflix-like experience for attendees.

Podcasts: Dive deeper into speakers' insights for a broader audience appeal, turning keynotes into podcast episodes.

Social Media: Create snippets for different platforms; use #ThrowbackThursday to keep memories alive and engage the community.

Highlight Reels and Future Event Promotions: Craft powerful highlight reels and promotional videos to showcase the best moments and generate excitement for future events.

Blog Posts, Newsletters, and Event Summaries: Share highlights via newsletters, emails, and blog posts; focus on key takeaways and insights.

Best Practices:

Plan Ahead: Plan repurposing strategies before the event begins, focusing on evergreen topics and trends.

Take Inventory: Analyze all materials post-event and think about creating new and engaging content in different formats.

Consistent Branding: Align repurposed content with your marketing and brand strategy, maintaining consistent branding for identity reinforcement.

Strategic Scheduling: Distribute content strategically throughout the year with a content calendar to ensure a steady engagement stream.

Platform Tailoring: Tailor content to suit each platform, adapting it to the audience's preferred channels and consumption habits.

Collaborator Shout-Outs: Tag and share content with collaborators to grow reach and foster teamwork.

Creativity and Interaction: Inject creativity into repurposed content, adapting it for maximum engagement through Q&A sessions, online discussions, or feedback surveys.

Avoid Overuse: Be selective and strategic in repurposing content to avoid audience disengagement and fatigue.

Track Engagement: Monitor metrics like engagement rates, website traffic, and conversion rates to refine your strategy based on audience preferences.

Today, the actual event itself represents just a fraction of possible demand gen and engagement opportunities that come along with an event campaign - pre- and post-event.

Perk Events helps clients maximize their events through marketing amplification. We can do the same for you. Reach out today!