Balancing Act
Crafting inclusive events for introverts and extroverts alike
Creating events that cater to introverts poses a challenge given that gatherings like parties, conferences, conventions, and corporate meetups are the natural habitats of extroverts. Extroverts thrive on small talk, networking, handshakes, and exchanging business cards in abundance, whereas these activities tend to drain introverts.
After the publication of Susan Cain's acclaimed book in2012, "Quiet: The Power of Introverts in a World That Can’t Stop Talking," a growing number of individuals have proudly embraced their introverted nature. They are now learning how to engage socially and network in ways that suit them best.
But what does it mean to be an introvert? The social and networking preferences of introverts can be attributed to brain chemistry. Extroverts get a boost of energy from dopamine, the feel-good neurotransmitter released during rewarding experiences like parties and meeting new people. On the other hand, dopamine release drains introverts.
This divergence in brain chemistry drives introverts towards solitary, calm activities that stimulate acetylcholine, a neuro transmitter associated with contentment. The introvert's inclination for solitude and decompression has led to misconceptions that they are shy, insecure, or anti-social.
Designing events that consider introvert needs opens opportunities for a larger number of attendees to genuinely enjoy the experience.
Here are some ideas, tips, and strategies to craft events that cater to introverts while also appealing to their extroverted counterparts:
Create a Welcoming Environment: Introverts often arrive early to events, scouting the location before entering a crowded room. Event staff should prioritize friendly smiles and eye contact to instill confidence in attendees and foster a comfortable atmosphere.
Effective Communication: Consistent, clear communication throughout the event is crucial to prevent introverted guests from feeling out of place. Emails before the event should share location, parking, and check-in details. During the event, provide advance notice before transitioning activities, allowing introverts to shift their focus. Offer brief pauses after questions to give introverts time to gather their thoughts.
Navigating the Space: Introverts prefer to navigate event spaces independently. Use signage to aid navigation around check-in areas, communal spaces, and restrooms. Clearly mark the timing and location of various sessions. Set up multiple refreshment stations to avoid crowded areas.
Spaces for Relaxation: Overstimulation in crowded environments can stress introverts. Designate areas for quiet contemplation and provide opportunities for relaxation. Dim lighting and comfortable seating can signal the purpose of these spaces.
Networking Opportunities: Networking can be overwhelming for introverts. Offer shared experiences and creative name tag indicators to facilitate interactions. One easy idea is having attendees add conversation starters to their badges.
Encourage Participation: Introverts often need time to process before participating. Allow advance notice for group participation and Q&A sessions. Provide alternative ways to submit questions, such as through an app or writing them down in advance.
Creating events that accommodate introverts enriches the experience for both reserved and outgoing attendees alike. By incorporating these considerations, companies can make their gatherings more inclusive and enjoyable for a diverse range of participants.